Operators

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Showing 6 operators

Every profile reviewed by PairOps

Alex Hearding

Risk management, quality systems, insurance optimization, OSHA compliance, GMP and federal readiness, safety program design

Risk management and quality systems specialist with 12-state cannabis experience. Built the OPS framework used to reduce insurance premiums and formalize operational compliance from cultivation through retail.

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CO, AZ, CA, MD, NM, NY, MO, MS, DC, VA, UT, NJ

Risk Management, Quality, Compliance, Operations

Brian Holler

Revenue growth, media strategy, brand visibility, event activations, go-to-market, product operations

Revenue growth and media strategy leader with COO and CMO experience across cannabis brands, products, and media.

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Alaska, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Vermont, Virginia, Washington, Washington DC, International, Puerto Rico, Nationwide

Brand & Go-to-Market, Marketing, Leadership

Bryan Bussey

Go-to-market strategy, partnerships, business development, sales execution, brand growth, market expansion

Business development and go-to-market strategist with CPG roots at PepsiCo and leadership across cannabis packaging, extracts, and industry partnerships.

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CA · OR · NV · FL

Sales, Brand & GTM, Operations, Leadership

Fractional, Project, Advisory, Full-time

Ellis Smith

Cultivation design, facility buildout, startup operations, turnaround, organic methodology

Co-founded American Cannabis Company (AMMJ). Over 3 million sqft of cultivation designed and built across 38+ states. Specializes in startup buildout, turnaround, and organic cultivation methodology.

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Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Texas, Utah, Vermont, Virginia, Washington, Washington DC, International

Cultivation, Operations, Facilities, M&A, Turnaround, Leadership

Project, Advisory

Hadhinah Felice

Compliance, METRC management, SOP development, audit readiness, regulatory operations

Eight years in Nevada cannabis compliance and regulatory operations across cultivation, retail, and consumption lounge facilities.

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Nevada, California, Florida

Compliance, Cultivation, Manufacturing, Facilities, Turnaround

Fractional, Project

Jacquie Schilling

Compliance, regulatory adherence, METRC, SOPs, audits

Builds and maintains the compliance infrastructure that keeps cannabis operations licensed and audit-ready.

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California, Colorado

Compliance, Quality, Operations

Full-time, Fractional, Interim, Project, Advisory

Jenny Germano

Compliance, license applications, regulatory audits, seed-to-sale systems, operational readiness, food safety

Cannabis compliance expert and former COO with 17 years of experience across 25+ U.S. and international markets. Founder of ICS Consulting Service, a national fractional compliance practice.

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AL · AZ · CA · CO · DE · IL · AR · CT · FL · ME · MD · MA · MI · MN · MS · MO · MT · NE · NV · NJ · NM · NY · OH · OK · OR · PA · RI · TX · UT · VT · VA · WA · DC · PR · INTL · AK · GA · WV · KY · U.S. Virgin Islands · NH

Former COO, Denver Cannabis Operation

Fractional, Project, Advisory, Interim

Jesse Wetherell

Packaging, supply chain, procurement, go-to-market, product sourcing, vendor strategy

Eight years in cannabis packaging and supply chain. Leadership roles scaling operations from $65M to $250M. Expertise in procurement, product sourcing, and go-to-market execution across 23 states.

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23-State Supply Chain Footprint

Forbes Cannabis 42.0 Innovator

Laurie Parfitt

Brand strategy, go-to-market, retail marketing, consumer insights, dispensary operations, CPG

20+ years in executive marketing and brand leadership. Fractional CMO for cannabis operators spanning brand strategy, retail marketing, and go-to-market execution.

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Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oregon, Pennsylvania, Texas, Vermont, Virginia, Washington, Washington DC, International

Marketing, Brand & Go-to-Market, Retail, Executive Leadership

Fractional, Project, Advisory

Marlon Coburn

Turnarounds, multi-state operations, restructuring, compliance

Cannabis executive with C-suite experience across operations, compliance, restructuring, and multi-state growth in California and Nevada.

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California, Nevada

Operations, Compliance, Restructuring

Fractional, Interim, Project, Advisory

Tracy Hayes

Operations, partnerships, team leadership, brand execution, AI workflow integration

Operations leader with 10+ years across cannabis, luxury retail, and media. Ran a 50-person team at THC Design and brings cross-industry systems thinking to every engagement.

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California, New York

Operations, Partnerships, Brand & Go-to-Market

Fractional, Project, Interim

Zach Eland

Compliance, METRC, bulk wholesale, white label, sales operations, ERP implementations

Seven years across California cultivators, distributors, brands, and retail, with deep compliance, METRC, and bulk wholesale expertise.

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California

Compliance, Sales, Operations

Confidential bench

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