Alex Hearding
Risk management, quality systems, insurance optimization, OSHA compliance, GMP and federal readiness, safety program design
Risk management and quality systems specialist with 12-state cannabis experience. Built the OPS framework used to reduce insurance premiums and formalize operational compliance from cultivation through retail.
View ProfileCO, AZ, CA, MD, NM, NY, MO, MS, DC, VA, UT, NJ
Risk Management, Quality, Compliance, Operations
Turns operational risk into documented resilience and measurable insurance savings.Fractional Risk Officer / Quality Systems13
Brian Holler
Revenue growth, media strategy, brand visibility, event activations, go-to-market, product operations
Revenue growth and media strategy leader with COO and CMO experience across cannabis brands, products, and media.
View ProfileAlaska, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Vermont, Virginia, Washington, Washington DC, International, Puerto Rico, Nationwide
Brand & Go-to-Market, Marketing, Leadership
Built cannabis media into a revenue engine, with COO experience across multi-state brands and consumer products.Chief Revenue Officer / Media Strategist10
Bryan Bussey
Go-to-market strategy, partnerships, business development, sales execution, brand growth, market expansion
Business development and go-to-market strategist with CPG roots at PepsiCo and leadership across cannabis packaging, extracts, and industry partnerships.
View ProfileCA · OR · NV · FL
Sales, Brand & GTM, Operations, Leadership
Fractional, Project, Advisory, Full-time
CPG-trained business builder who creates the partnerships, sales channels, and commercial infrastructure cannabis companies need to scale.CEO / Go-to-Market & Business Development5
Ellis Smith
Cultivation design, facility buildout, startup operations, turnaround, organic methodology
Co-founded American Cannabis Company (AMMJ). Over 3 million sqft of cultivation designed and built across 38+ states. Specializes in startup buildout, turnaround, and organic cultivation methodology.
View ProfileAlabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Texas, Utah, Vermont, Virginia, Washington, Washington DC, International
Cultivation, Operations, Facilities, M&A, Turnaround, Leadership
Project, Advisory
Co-founded the first publicly traded cannabis consulting firm and has designed and built over 3 million square feet of cultivation.Chairman & Co-Founder, American Cannabis Company30
Hadhinah Felice
Compliance, METRC management, SOP development, audit readiness, regulatory operations
Eight years in Nevada cannabis compliance and regulatory operations across cultivation, retail, and consumption lounge facilities.
View ProfileNevada, California, Florida
Compliance, Cultivation, Manufacturing, Facilities, Turnaround
Fractional, Project
Eight years keeping Nevada cannabis operations inspection-ready, from METRC systems to facility-wide SOPs.Compliance & Regulatory Operations Lead8
Jacquie Schilling
Compliance, regulatory adherence, METRC, SOPs, audits
Builds and maintains the compliance infrastructure that keeps cannabis operations licensed and audit-ready.
View ProfileCalifornia, Colorado
Compliance, Quality, Operations
Full-time, Fractional, Interim, Project, Advisory
Strengthening compliance operations across cultivation and manufacturing environmentsDirector of Compliance10
Jenny Germano
Compliance, license applications, regulatory audits, seed-to-sale systems, operational readiness, food safety
Cannabis compliance expert and former COO with 17 years of experience across 25+ U.S. and international markets. Founder of ICS Consulting Service, a national fractional compliance practice.
View ProfileAL · AZ · CA · CO · DE · IL · AR · CT · FL · ME · MD · MA · MI · MN · MS · MO · MT · NE · NV · NJ · NM · NY · OH · OK · OR · PA · RI · TX · UT · VT · VA · WA · DC · PR · INTL · AK · GA · WV · KY · U.S. Virgin Islands · NH
Former COO, Denver Cannabis Operation
Fractional, Project, Advisory, Interim
17 years of hands-on cannabis compliance across 25+ U.S. markets, from dispensary operations to national regulatory consulting.Fractional Compliance Expert17
Jesse Wetherell
Packaging, supply chain, procurement, go-to-market, product sourcing, vendor strategy
Eight years in cannabis packaging and supply chain. Leadership roles scaling operations from $65M to $250M. Expertise in procurement, product sourcing, and go-to-market execution across 23 states.
View Profile23-State Supply Chain Footprint
Forbes Cannabis 42.0 Innovator
Eight years building the packaging and supply chain infrastructure behind hundreds of cannabis brands across 23 states.Supply Chain, Packaging & Go-to-Market Executive8
Laurie Parfitt
Brand strategy, go-to-market, retail marketing, consumer insights, dispensary operations, CPG
20+ years in executive marketing and brand leadership. Fractional CMO for cannabis operators spanning brand strategy, retail marketing, and go-to-market execution.
View ProfileArizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oregon, Pennsylvania, Texas, Vermont, Virginia, Washington, Washington DC, International
Marketing, Brand & Go-to-Market, Retail, Executive Leadership
Fractional, Project, Advisory
Full-service cannabis marketing leadership for operators who need a CMO's output without a CMO's headcount.Fractional CMO / Marketing Executive7
Marlon Coburn
Turnarounds, multi-state operations, restructuring, compliance
Cannabis executive with C-suite experience across operations, compliance, restructuring, and multi-state growth in California and Nevada.
View ProfileCA · NV
Operations, Compliance, Restructuring
Fractional, Interim, Project, Advisory
Built, stabilized, and scaled cannabis companies from the insideFractional CEO / President9.png)
Matt Compton
Retail strategy, merchandising, purchasing, inventory, pricing, promotions, multi-state operations
Commercial operations leader with eight years across cannabis retail. Ran merchandising, purchasing, and inventory for 14 dispensaries at Jushi Holdings, supporting $60M in annual revenue.
View ProfileIllinois, Massachusetts, New Jersey, Ohio
Retail, Purchasing, Inventory, Commercial Ops
Fractional, Project
Eight years of commercial execution across cannabis retail, from opening inventory plans to multi-state P&L ownership.Fractional Commercial Operations Leader8
Tracy Hayes
Operations, partnerships, team leadership, brand execution, AI workflow integration
Operations leader with 10+ years across cannabis, luxury retail, and media. Ran a 50-person team at THC Design and brings cross-industry systems thinking to every engagement.
View ProfileCalifornia, New York
Operations, Partnerships, Brand & Go-to-Market
Fractional, Project, Interim
Operations leader who builds the systems that hold fast-moving cannabis and consumer brands togetherDirector of Operations5
Zach Eland
Compliance, METRC, bulk wholesale, white label, sales operations, ERP implementations
Seven years across California cultivators, distributors, brands, and retail, with deep compliance, METRC, and bulk wholesale expertise.
View ProfileCalifornia
Compliance, Sales, Operations
Compliance-first operator who has run bulk wholesale, white label, and sales operations for some of California's biggest names.Compliance / METRC / Wholesale Operations7