Bryan Bussey
Business development and go-to-market strategist with CPG roots at PepsiCo and leadership across cannabis packaging, extracts, and industry partnerships.
LinkedIn →Selected operating experience
Leads the company's strategic vision, business development, and partnerships while driving product innovation and market expansion within the cannabis industry. Oversees operations, sales, marketing, and investor relations, working with manufacturers, retailers, and industry partners to make cannabis concentrates more accessible through sustainable, consumer-focused solutions.
Works alongside leadership to support strategic initiatives that strengthen industry partnerships, expand business opportunities, and enhance community engagement. Provides insight on growth strategy while connecting brands and organizations aligned with The Emerald Cup's mission.
Led business development initiatives focused on expanding the company's presence in the wellness industry. Built strategic partnerships, drove sales growth, and educated businesses and consumers about the therapeutic potential of CBDa and other plant-based wellness products.
Developed and executed growth strategies that expanded national and international accounts and increased revenue within the regulated hemp and wellness markets. Built strategic partnerships, managed high-value client relationships, and collaborated cross-functionally to support customer success and long-term business objectives.
Helped high-risk businesses identify and implement payment processing solutions that improved operational efficiency, reduced costs, and supported long-term growth. Focused on building trusted relationships and delivering solutions that created lasting value for cannabis businesses.
Background
Bryan Bussey is a business development and go-to-market strategist with deep roots in both CPG and cannabis. He currently leads WaxNax, a cannabis concentrate packaging company focused on making concentrates more accessible through sustainable, consumer-focused solutions. Before entering cannabis, he built his foundation at PepsiCo/Frito-Lay, rising from District Manager to Zone Business Manager with hands-on experience in cGMP/cGLP environments, distribution logistics, and territory-level P&L management.
Across the cannabis industry, Bryan has held leadership roles spanning business development, strategic partnerships, and market expansion. He served as Director of Business Development at both Polar Gold Extracts and Eskerium BioSciences, and as a strategic advisor to The Emerald Cup. His work consistently centers on building the relationships and commercial infrastructure that move companies from early traction into sustained growth.
Bryan brings particular strength in situations where a company has a strong product but needs the commercial architecture around it: sales channel development, partnership strategy, brand positioning, and the operational discipline to scale without losing what makes the brand work.
For cross-functional, confidential, or higher-stakes situations, PairOps can scope the work, assemble the team, and manage delivery directly.
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