We keep the company moving.
Direct puts a team behind the problem, with PairOps accountable for it.
Where Direct adds the most value.
The leadership team needs a senior operator running day to day while they focus on the business. Stabilizing a facility, managing through a licensing transition, or rebuilding internal operations, PairOps Direct puts a proven operator in the seat.
A market entry. A facility buildout. An acquisition integration. Defined work that needs a steady hand and more than one discipline at the table.
The business needs to be reorganized from the inside. Cost structures rebuilt, teams right-sized, and operations restored to sustainable performance.
A key role is open or the team is stretched thin. PairOps Direct places senior operating leadership into the gap until the situation stabilizes.
A receiver has been appointed or a creditor has intervened. Operators hold the line, preserve value, and keep the business functioning under external oversight.
PairOps scopes the work, staffs it, and runs it. Delivery stays with PairOps from the first conversation to the last handoff.
Scope. PairOps defines the operating problem, the stakeholders, the urgency, and what the engagement needs to solve.
Team. One operator or a cross-functional team, matched on operating fit and the realities of the situation.
Delivery. Managed through PairOps so the engagement stays structured, accountable, and on track.
Senior cannabis operators with demonstrated operating responsibility.
PairOps Direct draws from senior operators who have built, scaled, and led cannabis businesses. They have run cultivation and manufacturing, navigated state and local licensing, built compliance programs, and owned full P&L accountability.
Investors and lendersWhen a portfolio company or borrower needs operational intervention, PairOps Direct places senior operators inside the business to stabilize execution and protect the investment.
Boards and ownershipDuring transitions, underperformance, or restructuring, PairOps Direct embeds operating leadership to restore accountability and rebuild momentum.
Leadership teamsWhen internal teams are stretched and execution starts to slip, PairOps Direct adds senior capacity where the pressure is highest.
Marlon Coburn, FounderBuilt by an operator.
I'm Marlon Coburn. I have run cannabis operations as President and CEO through turnarounds, executive transitions, and the kind of distressed-asset work most operators end up navigating alone. Direct is built on that experience.
Every engagement is scoped to the situation. When the situation changes, the plan can change with it.
Have a situation worth discussing?
PairOps Direct exists for the engagements that carry the most weight. Confidential from the first conversation.