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Tracy Hayes, Director of Operations
Los Angeles, CA
Fractional, Project, Interim
Available for fractional, project, and interim engagements
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Tracy Hayes

Operations, partnerships, team leadership, brand execution, AI workflow integration

Operations leader with 10+ years across cannabis, luxury retail, and media. Ran a 50-person team at THC Design and brings cross-industry systems thinking to every engagement.

California
New York
Operations
Turnaround & Restructuring
Brand & Go-to-Market
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Where this operator fits
Cannabis companies scaling past their existing operational infrastructure
Brand-operator partnerships requiring execution discipline and stakeholder management
Organizations in transition that need interim leadership to stabilize and build accountability
Teams integrating AI tools and modern workflows into daily operations
Quick stats
5
Years in Cannabis
10+
Total Experience
50+
Team Size Led
4
Industries Spanned
Featured in

Ispire Sessions

From New York fashion to cannabis operations leadership

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Recognition

AWS Certified Cloud Practitioner, 2026

Anthropic AI Fluency: Framework & Foundations, 2026

Google Foundations of Project Management, 2022

Track record

Selected operating experience

Interim Director of Operations
THC Design

Led a 50-person team through a structural reorganization, building accountability systems and tightening workflows across operations. Managed cross-functional programs and celebrity brand partnerships including Houseplant (Seth Rogen) and Tical (Method Man). Wrote the operational playbook from scratch during a period of rapid organizational change.

Stabilized operations and team structure during full company reorganization
Senior Project Manager
VICE Media

Managed multi-stakeholder campaign operations and seven-figure program budgets across media and branded content initiatives.

Executed $1M+ campaign budgets on time and on scope
Operations and Program Management
Equinox / Net-A-Porter / Conde Nast

Held senior operational and program management roles across luxury retail, fitness, and publishing. Built systems for complex multi-stakeholder coordination and large-scale campaign execution.

Cross-industry operational foundation spanning luxury, fitness, and media
About

Background

Tracy Hayes is an operations and partnerships leader with over a decade of experience building systems, launching campaigns, and scaling teams across cannabis, luxury retail, and media. At THC Design, she served as Interim Director of Operations overseeing a 50-person team, managing cross-functional workflows, and leading celebrity brand partnerships including Houseplant (Seth Rogen) and Tical (Method Man).

Before cannabis, she held senior roles at VICE Media, Net-A-Porter, and Equinox, managing seven-figure campaign budgets and complex multi-stakeholder programs. She brings a rare combination of brand-side sophistication and operational depth, with current expertise in AI workflow integration for lean teams.

Operational context
Single-state operators with 30-100 person teams in growth or restructuring phases
Brand-driven cannabis companies managing licensing partnerships and product launches
Cross-functional environments where operations, marketing, and partnerships intersect
PairOps
PairOps Direct fit
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