Jesse Wetherell

Packaging, supply chain, procurement, go-to-market, product sourcing, vendor strategy

Eight years in cannabis packaging and supply chain. Leadership roles scaling operations from $65M to $250M. Expertise in procurement, product sourcing, and go-to-market execution across 23 states.

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Where this operator fits

Cannabis companies evaluating or restructuring packaging and supply chain vendors

Brands launching new products that need packaging design, sourcing, and fulfillment support

Operators looking to reduce packaging costs or improve procurement processes

Multi-state companies needing supply chain coordination across multiple markets

Quick stats

Years in Cannabis

$65M to $250M

Revenue Scaled

23+

States Covered

Hundreds

Brands Served

Recognition

Forbes Cannabis 42.0 Innovator

Track record

Selected operating experience

President, West

AE Global

Leads western division sales, client partnerships, and market expansion for an ISO 9001-certified packaging and supply chain company. Oversees packaging solutions for cannabis, natural products, health and beauty, and wine and spirits brands. During tenure, company revenue grew from approximately $65M to $250M.

Scaled company revenue from $65M to $250M across multiple industry verticals

Vice President of Sales

Marijuana Packaging

Led national sales for a cannabis packaging distributor with a catalog of 2,500+ items serving dispensaries, collectives, and brands. Navigated a private equity acquisition by Boyne Capital Partners and managed sales operations through post-acquisition integration.

Managed national sales through PE acquisition and post-acquisition transition

Director of Sales, California

KushCo Holdings

Managed California regional sales for a publicly traded cannabis ancillary company providing packaging, vape hardware, and supply chain solutions. Built and expanded client relationships across Northern California's cannabis market.

Established and grew the California regional sales operation

About

Background

Jesse Wetherell brings eight years of cannabis industry experience across packaging, supply chain, and go-to-market operations. As President of AE Global's western division, he leads sales, client partnerships, and market expansion for an ISO 9001-certified packaging and supply chain company that grew from $65M to $250M in annual revenue during his tenure. His work touches brands across cultivation, manufacturing, retail, and distribution, giving him an unusually broad view of how cannabis products move from production to shelf.

Before AE Global, Jesse held progressive sales leadership roles at Kush Supply Co, KushCo Holdings, and Marijuana Packaging, where he navigated a private equity acquisition and saw firsthand how outside capital can misread the operational realities of cannabis. That experience, combined with deep sourcing knowledge across vape hardware, glass, plastics, and sustainable packaging, makes him a practical resource for any company evaluating its packaging strategy, vendor relationships, or product launch readiness.

Jesse was recognized on the Forbes Cannabis 42.0 Innovators list. He holds a degree from the University of Oregon.

Operational context

Cannabis brands and manufacturers scaling product lines across multiple states

Companies navigating vendor relationships, procurement, and packaging compliance

Organizations bringing new products to market with end-to-end supply chain needs

PairOps Direct fit

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