Brian Holler

Revenue growth, media strategy, brand visibility, event activations, go-to-market, product operations

Revenue growth and media strategy leader with COO and CMO experience across cannabis brands, products, and media.

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Where this operator fits

Cannabis companies ready to grow visibility and brand awareness through earned media

Brands preparing for market entry or expansion that need go-to-market infrastructure

Product companies seeking revenue growth strategy and media distribution

Cannabis companies needing fractional executive leadership in marketing or operations

Quick stats

10+

Years in Cannabis

5M+ annual views

Platform Reach

110K+

Email Subscribers (GPC)

16+

Clients Served

Website

Track record

Selected operating experience

Chief Revenue Officer

Beard Bros Pharms & Media

Leads revenue strategy, media services, event activations, and partnership development for one of cannabis's most recognized independent media platforms. Co-launched the Green Press Collective, combining four independent publications into a coordinated media network.

Co-launched the Green Press Collective with 500K+ combined social followers and 110K+ email subscribers

Chief Operating Officer

Greenings

Ran operations for a multi-state cannabis brand created in partnership with Exhale Brands and Exhale Dispensary in Las Vegas. Product line included cannabis flower, infused pre-rolls, and gummies.

Launched and scaled a cannabis brand across retail partnerships in Nevada

Chief Operating Officer

Moody's Medicinals

Oversaw operations for a CBD product company focused on wellness and therapeutic applications.

Chief Marketing Officer

Concept Matrix Solutions

Led marketing and business development for a formulation and manufacturing company specializing in cannabinoid and nutraceutical delivery systems, including oral thin films, topicals, and edibles.

Business Advisor / Strategist / Leadership

Brian Holler

Fractional leader in sales, marketing, and business development for cannabis and adjacent companies. Client roster spans cannabis brands, CBD companies, technology firms, and industry associations.

About

Background

Brian Holler leads revenue strategy at Beard Bros Pharms & Media, one of the most recognized independent media platforms in cannabis. In 2026, he co-launched the Green Press Collective, combining four independent cannabis publications into a coordinated media network with over 500,000 social followers and 110,000+ email subscribers.

Before stepping into the CRO role, Brian served as COO at both Greenings (a multi-state cannabis brand in partnership with Exhale Brands in Las Vegas) and Moody's Medicinals (a CBD product line), and as CMO at Concept Matrix Solutions, a formulation and manufacturing company specializing in cannabinoid delivery systems. He has also served as Director of Partnerships at the National Association of Cannabis Businesses.

Over 10 years in the industry, Brian has built and scaled teams, product lines, and media infrastructure across cultivation, manufacturing, retail, and brand strategy.

Operational context

Cannabis brands, MSOs, and product companies seeking market visibility and revenue growth

Companies launching new markets, products, or brand identities

Industry stakeholders building credibility through events, media, and content partnerships

PairOps Direct fit

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For cross-functional, confidential, or higher-stakes situations, PairOps can scope the work, assemble the team, and manage delivery directly.

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